Diet Coke: A Sweet History
Unveiled: The Origins and Rise of the Diet Soda Giant
A Thirst for Change
In the early days of the 20th century, as the world was still reeling from the aftermath of World War I, a new era of innovation was on the horizon. It was in this climate of change and progress that the concept of a sugar-free soda was born.
The story begins with Dr. Pepper, a popular soft drink at the time. In 1952, the company experimented with a new flavorless syrup that could be added to diet drinks. However, the product was met with limited success, as it lacked the sweetness and satisfaction of regular soda.
Undeterred, the Coca-Cola Company took up the challenge. In 1963, they released their own version of a diet soda, dubbed "Diet Coke." This time, they had hit upon the perfect formula – a refreshing, zero-calorie beverage that tasted almost identical to the original.
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